The Principle of Motivational Communication

Motivational communication is any communication that has the goal of stimulating employees' engagement by asking them to get involved in whatever you are thinking about. Engagement means emotional commitment and focus, and it also means intellectual involvement. In fact, high engagement with any task is always a combination of emotional and intellectual involvement.

This engagement or involvement goal is in addition to, or even instead of, the normal goal of communicating the substance of a topic. Traditionally, managers have practiced topic-oriented communication and not focused on the transformational power of the communication itself. The message was functional, not motivational. That is because ...

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