2 Moving Forward with the On Demand Real-time Enterprise
1.1 The environment today
We find ourselves today in a time where the stock market is very volatile, there is
a general slow down in business and we are constantly reminded of the threat of
recession, many businesses are struggling to get profitable, and customer loyalty
seems a thing of the past. To combat these conditions, companies need
capabilities that can enable them to proactively manage and direct their
business. One such critical capability required for this enablement is for their
information to be closer and closer to real-time, and available when it is
demanded. Having information that is more and more current cannot only enable
a significant business advantage, but in these times it is fast becoming a
requirement for business survival. Further fueling this requirement are the
demands for regulatory compliance.
Having real-time information can enable a business to employ proactive
decision-making for business goal and measurement achievement, rather than
the more common reactive problem impact minimization when it is recognized
that goals and measurements will not be achieved. Being proactive is the key.
Thus the need for, and focus of this redbook are on the on demand, real-time
enterprise.
The topic of an on demand real-time enterprise brings with it a very wide scope,
and one that we cannot completely cover in this redbook. So we focus in on the
specific area that is of greatest interest to us in the writing of this book, which is
the integration with, and support of, business intelligence.
The word real-time is a bit of a non-specific term these days. Not because it has
no specific meaning, but because it has been so used - and mis-used. It is now
commonly used to mean whatever one wants it to mean - within some reason.
Thus is the advent of terms such as near real-time, right time, almost real-time,
just-in-time, active, and so on.
Therefore, we give you here a brief description of a few of the terms as they will
be used in this redbook. It will help as you read this book, and as you develop
your real-time enterprise strategy and direction.
Business intelligence
One characterization of business intelligence (BI) is that it is insight gained from
analyzing quantitative business data to make a better informed decision. The
typical business intelligence user performs a decision support role and uses
business data to provide insight into, as an example, company strategy and
direction. In addition to traditional BI, Business Performance Management (BPM)
is an initiative that has expanded the scope of BI to include the integration of

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