CHAPTER 9

Creating an Action Imperative™

Change management can be one of the most frustrating activities that executives undertake. Many companies are trying to improve productivity, implement Lean thinking, innovate across the company, and generally improve performance, competitiveness, and overall company value, but at the same time middle-level managers are just trying to keep their heads above water, accomplishing their day-to-day tasks. This renders middle management unable to carry out change management initiatives, which slows down the change, or even completely cripples it.

An Action Imperative™ may be the missing link that empowers managers to follow through with change management initiatives, brings innovation efforts to fruition, and ...

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