Chapter 4 Start Thinking about the Value of Your Business

So, you’ve lost some sleep, spoken with your spouse, and gone through whatever routine you use when you’re about to make a life-changing decision. You’ve checked your emotions and know you’re not going to suffer seller’s remorse. And now, finally, you’ve made the decision. You’re ready to sell your business and move on.

No matter what is driving your decision, your goal now is to maximize your return from the sale. Selling a business requires positioning the business to demonstrate its transferrable value to a buyer. Every action you take to position your business should be aimed at achieving that goal. Your value proposition should be obvious to a buyer.

“Here is the opportunity when ...

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