Multimedia Technology IV – Farag, Yang & Jiao (Eds)
© 2015 Taylor & Francis Group, London, ISBN: 978-1-138-02794-7
Study on the evaluation of webpage based on eye tracking technology
Tai Yu & Bing Li
Information Management Center, Second Military Medical University, Shanghai, China
ABSTRACT: A typical characteristic of modern society is a wealth of information resources and a wide range
of information channels, information has become like air is everywhere and so important that people cannot live
without them. And the popularity of the Internet has greatly influenced the way people seek information, the
Webpage as an interface presents the digital environment and rich information to users. People seek information
through the Internet to carry out