Conceptual building blocks
Abstract:
In this chapter, we review the core conceptual building blocks for the research conducted in this book. The building blocks focus on the growth and development strategy of MNC overseas subsidiaries and the role and functional strategies of MNC overseas subsidiaries. They also include strategy, based on the SWOT model, and strategic evolution of MNC overseas subsidiaries.
Key words
MNC overseas subsidiaries
growth and development strategy
strategic choice
strategy evolution
Multinational corporations (MNCs)
The concept of the MNC has a very broad meaning. Traditionally, the definition of MNCs tends to be concentrated mainly in structural standards, such as those adopted in the form of the trans-border ...
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