1Swiss and (Anglo)-Dutch Multinationals and Organisational Change in the Era of Total War
Introduction
It has been suggested that the two world wars were a part of the cause of the decentralised corporate structure of European multinationals and that companies in the neutral states (the Netherlands, Sweden and Switzerland) enhanced their international competitive advantage.1 However, research into multinational companies, based in neutral states, that might have capitalised on the war to gain a competitive edge is still scarce. Considering the tendency of European companies to demonstrate adaptation to the local market and to manifest a more decentralised structure than their American counterparts, an in-depth ...
