Overview
The previous chapters provided a broad overview of AI, some key definitions, caveats and why AI will play an important role in the future. This chapter will begin our journey into understanding how AI can help in brand building.
• The importance of consumer insight in business.
• Building an AI system.
• Availability of rich consumer data online.
• Access to consumer data on large internet company platforms.
• AI tools to understand different aspects of consumer behavior.
• Getting a granular understanding of your market, customer and future trends using AI.
• How AI enables a richer retail experience.
Using AI to Identify and Get Insights About Customers
People tend to put on a façade when they post their profiles on dating ...
Get Multiply Your Business Value Through Brand & AI now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
