CHAPTER 6

Overview

The previous chapter throws light on how AI can enable brands to develop a deep understanding of the customer. This chapter builds on it, enabling the development of brand strategy.

How to use AI to develop effective marketing strategies.

Developing the right audience clusters.

Personalizing products and services with AI.

Structuring a communication channel using AI.

Using AI to keep a tab on competition.

AI tools for category analysis.

Adaptable AI tools for specific business needs.

The Entrepreneur’s AI Tools Suite.

AI as a personal assistant.

Legal documentation understanding with AI.

Human Resource made easy with AI.

Cyber security using AI.

 

AI and Brand Development

Harley Davidson in 2016 credited ...

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