Chapter 8
Getting Noticed: Your Keywords, Bio, and Call to Action
In This Chapter
Developing your keywords and phrases for everything
Creating a strong content template for use online and off
Making your bio, content, and keywords discoverable
Using your content effectively everywhere
The root of your online presence is based in your content, not your music. Surprising statement, huh? Well, it’s true. That content is often what people see first, usually before your music is ever heard. With correctly formatted keywords and keyword phrases, a well-optimized bio with closing signature, and the call to action that sends people where you want them to go, you’re allowing yourself to be seen by that many more people, that much faster. With all these pieces in place, everything from publicity to posting online is worlds easier, takes less time, and has a greater impact.
With a cheat sheet template of all your keywords, keyword phrases, bio, and call to action in place, you have the materials for your own posting, promotion, and marketing. This enables you to send solid material to industry ...
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