Music Business For Dummies

Chapter 15

Securing Sponsorships and Endorsements

In This Chapter

Knowing the right time to solicit for sponsorships or endorsements

Understanding the different levels and requirements for an endorsement

Soliciting and asking for a sponsorship or endorsement

Representing and marketing your sponsorship or endorsement professionally

Many musicians see being endorsed as a level of success in their careers and almost more of an ego thing than the business transaction that’s actually happening. Getting a sponsorship or an endorsement is much more than just a level of success or an ego boost. These can assist with certain costs as well as cover other elements. With instrument endorsements, you can receive a sense of security, support, and savings. With other large sponsorships, such as hotels, vehicles, or restaurants, you can reduce major touring costs as you represent that brand as you travel. Even smaller endorsements or sponsorships from local businesses that offer sponsorships for a particular show or a local newspaper that helps to cover promotional costs and postering from a show, ...