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INTRODUCTION

The Wild West, We Meet Again

Almost every piece of visual media today—from user-generated YouTube videos to TV shows or films—has a musical component. Music helps move an image along and creates the emotional foundation for all visual content. It can make tears flow and tensions surge. Almost everyone we know loves music. Yet, ironically, when most producers or directors work on a film or media production, music is generally thought of toward the end of a project, during an edit or in post-production. Many times it tends to be the last money spent when resources begin to get scarce or eaten away by other line items. As a result, music doesn’t always get the attention it deserves. But media creators who understand its importance ...

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