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BRAND PERSONALITY, IDENTITY AND RECOGNITION
People Rank Music as More Difficult to Live without than Sports, Movies and Newspapers
Consciously and unconsciously, consumers engage with countless brands every day. So many items we see are brands with a particular style, image or message. Individuals are inundated with images, both passive and overt, that are meant to remind us of the quality, innovation, beauty and reliability of products and experiences. We identify a trade name through an advertisement or banner in the media, and when music is used it can play a big part in this recognition. The combination of image and sound enhances any brand’s message. It is therefore the task of the music supervisor or creative director to develop ...
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