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Must-Win Battles: How to Win Them, Again and Again by Tracey Keys, Thomas Malnight, Peter Killing

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Chapter 5. Defining the Battles: Colliding to Decide

As he entered the breakfast room on the morning of day three, John sensed that the preparation for the day’s debates on the MWB list had already begun. Maria, in charge of sales, and Jack, who ran marketing, were huddled over cups of coffee, talking intently. As he walked over to join them, he overheard some of the conversation: “But it’s got to be the top priority. It’s going to spread and hit us hard in the Netherlands soon. I just don’t know how Boris will take it.” John knew his somewhat mercurial head of R&D did not always see eye to eye with the customer-facing directors, and Maria’s comment reinforced his feeling that the upcoming sessions would be challenging; he just hoped they would ...

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