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My Start-Up Plan: The business plan toolkit by Brad Crescenzo, Clare Griffiths

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1. Introduction

An Introduction to My Start-Up Plan

Once you have come up with an idea for a business or a social enterprise, one of the biggest challenges that you face is getting your ideas down on paper. Whilst your ideas may seem clear in your head, they can become fuzzier when you try and explain them to other people. This book and visual planning tool has been designed to help you overcome this problem by purposefully breaking down your ideas into nine areas.

These areas are: Vision, Products and Services, Benefits and Impact, Customers and Competitors, Marketing Activities, External Environment, Operations and Risks, Me and My Team, Costs and Income.

Each area is then approached with a series of short questions which aim to help ...

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