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My Start-Up Plan: The business plan toolkit by Brad Crescenzo, Clare Griffiths

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2. Vision

Take a moment to think about your future and the future of your business. What do you imagine this to be – over, say, the next three to five years?

It does not matter how far into the future you look. It is entirely up to you; be as ambitious as you want. Do not be afraid to think big! Your initial vision may seem far-fetched at the moment, but it will help you to identify key stepping stones to aim for throughout the process of setting up and running your own business.

Whatever your vision is, try to make it as detailed as possible. The clearer the picture you have, the easier it will be to work out what you need to do to realise ...

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