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My Start-Up Plan: The business plan toolkit by Brad Crescenzo, Clare Griffiths

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3. Products and Services

By this stage you will have an idea of what you intend to sell. Now it’s time to think about your business offering in more detail. You need to explore exactly what products and services you want to develop for your customers.

When you are working out your business offering, it is useful for you to ask yourself open-ended questions such as “who?”, “what?”, “where?”, “why?”, “how?”, “when?”. This type of questioning can encourage you to develop your ideas further, and will help you to better understand your products and services.

Whilst the question below may seem straightforward, it is an important question to ...

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