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My Start-Up Plan: The business plan toolkit by Brad Crescenzo, Clare Griffiths

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5. Customers and Competitors

When you are working on your business idea, it is important that you explore who your customers are going to be. The more information you can build up about your target market whilst you are developing your products and services, the better your final offering will be. This is because your products and services should meet the needs of your customers. Therefore, whilst you are in the process of starting your business, try to develop a clear picture about your potential customers as early on as possible. Put simply, you should work out who they are, what they need, where they are, and how many there are.

It is ...

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