CHAPTER 4

THE INNOVATION COMMITTEE

BE DISRUPTIVE: YOU HAVE TWO HOURS

At the heart, the very core, of all of the paradoxes that beset the steam engine, is innovation. If the organization’s focus is on control, measurement, efficiency, predictability, lack of variation, then innovation is the last thing that the organization wants.

Innovation is inherently risky – it’s different. We don’t know where innovation might take us. This creates a very deep paradox for the steam-engine organization, because it knows that it needs innovation. The biggest threat to any industry is commoditisation: the increasing likelihood that people will not care whether they buy your particular product or service or somebody else’s, in which case they will buy only on ...

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