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My Way: How to build a successful life and manage direct marketing by Peter Fritz, Igor Turuk

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3. Direct Sales: Bothering people in their homes or a sophisticated sales system without competition?

A lot has been written about direct sales and many still view this system of sales with distrust. They can’t, or don’t want to, understand its advantages and principles. They consider it a parasite overtaking their privacy and time.

Have you ever caught a glimpse of yourself in a situation when an acquaintance seeks you out and offers you an opportunity to view a presentation? I can imagine your expression exactly, the annoyed voice as you obligingly push yourself to answer your friend, expressing your consent to view the presentation after ...

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