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MySpace® Marketing: Creating a Social Network to Boom Your Business by Sean Percival

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Introduction

We recognized from the beginning that we could create profiles for the bands and allow people to use the site any way they wanted to. We didn’t stop people from promoting whatever they wanted to promote on MySpace. Some people have fun with it, and others try to get more business and sell stuff, like a makeup artist or a band, and we encourage them to do that.

—Tom Anderson MySpace cofounder

New Frontiers

Traditional advertising companies are very worried. Some of their most important demographics are not watching TV or reading magazines like they used to. Instead, you can find them online, spending the majority of their time navigating social networks like MySpace. These websites allow members to contribute, ...

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