Stories are powerful ways of connecting emotionally with your audience.
Dale Carnegie (1915), The Art of Public Speaking
The holy grail of marketing – particularly digital marketing, and most particularly social media marketing – is engagement. The two-way, conversational nature of social media enables companies and brands to see in real time how people are responding to what they’re saying and doing. Not only does social media provide an immediate feedback loop, it also comes with built-in measurement and metrics that can – used right – help organisations understand in more detail the extent to which they have genuinely engaged current and potential customers.
If individuals share ...