Research Methodology

Tell me and I’ll forget. Show me, and I may not remember. Involve me, and I’ll understand.

Tribe Unknown

There were at least five reasons that motivated the authors to conduct this study:

  1. 1.Capture a mindset—how do Native American entrepreneurs think? How do they navigate challenges and uncover opportunities?
  2. 2.Motivating factors—what encouraged indigenous people to engage in entrepreneurship? Did role models and education play a role?
  3. 3.Understand barriers—what barriers did they face? How did they overcome these barriers?
  4. 4.Success strategies—what factors led to their success?
  5. 5.Growth pathways—how do they intend to grow their enterprise? What are their plans in the future? What is their legacy?

Given that literature ...

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