To my grandfather and dad, Ruben and George, strong, kind, and loving men who stood for integrity and courage.

To four exceptional peer reviewers:

Wendy Lalli, a warm, supportive, and wise woman and marketing guru;

Barb Manning Grimm, a solid, skilled editor who publishes excellent magazines and offers her authors on-target assistance;

Anne Cain, an exceptional editor who catches everything;

Richard Birdsall, who always comes through with integrity and humor and can fix difficult client situations with deft skill.

To the 4,400 clients who have provided thousands of learning opportunities by giving me challenges to fix for 44 years.

To subscribers to who field-tested many of the concepts presented in ...

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