
xxii Preface
What is a sound strategic forecast? This question comes up all the time and for our purposes,
asound strategic, long-term forecast is one that is characterized by the following key properties:
– It follows a structured and well-balanced approach in identifying forecasting needs
and selecting appropriate methods, processes, and techniques to meet those needs.
– It identies what needs to be known and knowable and is based on a comprehensive,
model of company operations following preestablished processes.
– It validates and uses all the information and learning from company, industry, and
external expert sources.
– It creates com ...