86 Navigating Strategic Decisions: The Power of Sound Analysis and Forecasting
D. PEST analysis. It is the analysis of political, economic, social, and technological factors (PEST)
with its variants that include legal, educational, and demographic factors. PEST analysis helps in
understanding the external, uncontrollable forces of change that impact the company’s operations. It
is a situation analysis in which these factors are investigated to enable SDF team members to create a
more informed view of the future environment expected to affect signicantly company operations.
PESTLED analyses used in strategic projects require a common project participant understanding
and a clear purpose of the SDF solution. This means that SDF team needs to ...