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Corporate Policy
andStrategy Evaluation
Corporate policies are written and unwritten principles, rules, and guidelines created, adopted, and
enforced by management to dene the scope of work, activities, and behavior in the company’s
daily operations. Generally, policies support what senior managers believe to be best practices and
focus primarily on procedural issues, with emphasis placed on efciency of operations and obtain-
ing desired results. Corporate policies evolve over time, and some examples are human resource
policies, code of conduct guidelines, corporate social responsibility policies, customer relationship
management policies, ...