189M&A and Joint Venture Projects
in exchange for things the company really values. The SDF team’s support in negotiations is the
subject of discussion in Chapter 17.
P. Project value realization plan. A project realization plan is a map of actions required to ensure
that project goals and objectives and expected values are achieved. It consists of three basic elements
such as
1. The competitive response plan, which, after recognizing the competitive and industry
reaction to the project, prescribes a set of actions to offset or counter that reaction.
2. The risk management plan, which is a set of preestablished rules and actions to follow and
which is activated when the EWS communicates the need for intervention.
3. The forecast realization ...