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Product and Technology
Licensing
Licensing of products, services, and technologies is the assignment by the licensor to the
licensee the rights to produce and sell goods and services, apply a brand name or trademark,
or use the licensor’s patented technology. Licensing is governed by agreements that are legal
contracts between the licensor and the licensee that cover a wide range of business arrange-
ments and dene the rights and obligations of the parties. Licensing agreements are important
strategic decisions, and in today’s highly competitive environment, they are a part of the growth
strategy of many large companies. For example, in ...