
222 Navigating Strategic Decisions: The Power of Sound Analysis and Forecasting
SDF due diligence related to customer demand, pricing, and competitor issues is performed with
the purpose of identifying the root causes of problems before generating nal forecasts based on
well-thought-out and balanced scenarios. Validating cash ow forecasts and assessing the level of
uncertainty and risks associated with these forecasts is next in the sequence of the SDF process. In
proactive CRRT projects, SDF team member’s upfront involvement and participation are needed to
conduct evaluations of proposed alternatives and new opportunities and to help keep ...