247Uncertainty and Risk Management
in the best and minimize losses in the worst-case scenarios; and a third one of big bets and large
commitments. Once the selected action is put into effect, monitoring key events and reviewing the
portfolio of options available become important to manage corporate strategy effectively.
Again, depending on the particulars of the situation, each level of uncertainty requires a different
set of analyses and evaluations. In the clear future level of residual uncertainty, the SDF team
revisits the industry analysis already performed, initiates the necessary market research studies, and
gathers competitive intelligence about productive capacity and unit cost benchmarks. In the effort to
create few discrete sc