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Navigating Strategic Decisions
book

Navigating Strategic Decisions

by John E. Triantis
June 2013
Intermediate to advanced content levelIntermediate to advanced
436 pages
19h 39m
English
Productivity Press
Content preview from Navigating Strategic Decisions
271
Product Portfolio Management
A portfolio is a collection of items grouped together to facilitate efcient and effective management
and may contain several products, projects, physical assets, and investment vehicles. It can also be a
collection of strategic business units, a set of projects under way to implement strategic objectives,
or a company’s grouping of products, services, or technologies. A portfolio involves deciding what
areas to make additional investments in, when to do it, what products to develop, and what to divest.
The management of a portfolio is goal driven and the specic goal is to increase the value of the rm.
Howev ...
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Publisher Resources

ISBN: 9781466585997