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Product Portfolio Management
A portfolio is a collection of items grouped together to facilitate efcient and effective management
and may contain several products, projects, physical assets, and investment vehicles. It can also be a
collection of strategic business units, a set of projects under way to implement strategic objectives,
or a company’s grouping of products, services, or technologies. A portfolio involves deciding what
areas to make additional investments in, when to do it, what products to develop, and what to divest.
The management of a portfolio is goal driven and the specic goal is to increase the value of the rm.
Howev ...