276 Navigating Strategic Decisions: The Power of Sound Analysis and Forecasting
3. Enhance the implementation and management of projects by clarifying roles and
responsibilities of SDF and other project team members.
4. Implement best practices for portfolio management of products, projects, and assets,
including managing and mitigating risk.
PPM is a broad business process that helps make decisions on the projects and budgets in the com-
pany’s portfolio of current or future products. In this context, risk is a set of choices dealing with
measurable uncertainty rather than fate. Thus, to evaluate and organize several projects into a single
portfolio and create reports, PPM relies heavily on SDF team inputs, analyses, and evaluations. To