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Business Cases, Plans,
andOperational Targets
The focus of this chapter is on the support strategic decision forecasting (SDF) teams assigned to
strategic projects provide in the development of business cases, business plans, performance targets,
and dashboards and scorecards. A feasibility study precedes the business case, and it is a prelimi-
nary evaluation of a proposed project to determine if it has a good chance to create value. It is the
rst gate in the decision process that determines whether expanding corporate resources to further
assess the project is justied. A good part of the work performed in feasibility studies and busi