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Best-in-Class Strategic
Forecasting Teams
This book is about helping strategic forecasters provide excellent support to decision makers so they
can make sound strategic decisions effectively on a consistent basis. In strategic decision making,
forecasting involves describing alternative future states, what it takes to get there, and how those
descriptions are created through long-term forecasts. And because all decisions are based on forecasts,
whether explicit or implicit, good strategic decisions are based on sound long-term forecasts. Thus, if
a company can consistently generate sound long-term forecasts, the right strategic decisions ...