356 Navigating Strategic Decisions: The Power of Sound Analysis and Forecasting
6. Develop the common assumption set to be used in the creation of scenarios, long-term
forecasts, subsequent evaluations, and planning activities.
7. Perform a market analysis to identify key business drivers, causality, and feedback effects.
8. Identify relevant industry experiences and appropriate benchmarks, practices, standards,
and analogs and how to apply them correctly in the project.
9. Conduct a forecasting due diligence that includes review of earlier experiences, market
assessment, competitive intelligence, data, and models and scenarios.
10. Reevaluate the uncertainty level and risks associated with the project and communicate
ndings to the project ...