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Navigating the Labyrinth: An Executive Guide to Data Management by Laura Sebastian-Coleman for DAMA International

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Introduction

You’ve sensed it, you’ve read it, you’ve seen it. Reliable, well-managed data is critical to organizational success in the twenty-first century. Whatever sector you work in – financial services, health care, insurance, manufacturing, technology, retail, education, and beyond – your organization requires data to transact business and serve customers. This data not only fuels your business processes; it also provides you the business intelligence needed to measure organizational success. As importantly, the data your organization produces can be mined for insights about current operations—insights you can apply to improve your processes and advance your organization’s strategy.

But reliable data is not produced by accident. In today’s ...

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