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Navigating the Labyrinth: An Executive Guide to Data Management by Laura Sebastian-Coleman for DAMA International

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Chapter 1 The Importance of Managing Data

Even before the rise of information technology, information and knowledge have been keys to competitive advantage. Organizations that have reliable, high-quality information about their customers, products, services, and operations can make better decisions than those without data (or with unreliable data). But producing high-quality data and managing it in ways that enable it to be used effectively is not a simple process.

This chapter will review the following concepts, which are important to any organization that wants to improve its data management capabilities:

  • Data’s ubiquity – the fact that almost every organizational process creates or consumes data or both
  • Data’s value as an asset
  • Why it ...

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