Book description
Startups, like sailing vessels, do not travel in straight lines. The wind and the waves of the real world move the ship, and your startup, in unpredictable ways. This book is designed to give you an analytical set of tools to help you navigate your startup or corporate innovation through the murky waters of real life. Every business has failures. No business succeeds without some change of plan. Navigating Your Way to Startup Success will show you how to create a startup designed to test its assumptions so those that are not worthy fail—often and fast. This book builds on modern startup management techniques like Agile and Lean to bring an analytical and quantitative framework to the most common startup failures. Navigating through those failures means finding your way to startup success.
Harlan T Beverly, PhD holds a BS in Electrical and Computer Engineering, an MBA from UT Austin, and a PhD in Business from Oklahoma State University. Harlan teaches entrepreneurship at the University of Texas at Austin. He is also Assistant Director of the Jon Brumley Texas Venture Labs at UT Austin, the world's first university business accelerator. Harlan has successfully launched five hardware and 15 software products including the Killer NIC, 2007 Network Product of the Year (CPU Magazine). He has raised over $30 million in venture financing in the challenging intersection of entertainment and technology.
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Chapter 1: Introduction—Why do you want to launch a startup, anyway?
-
Chapter 2: Failing to Start—What’s stopping you?
- Failing to Start
- Startup vs. Small Business
- Service, Small Business, Healthcare, Retail, Restaurant, Education, Entertainment, and Anything Else
- Failing to Start Reason Number One: You
- Failing to Start Reason Number Two: The Lizard Brain
- Failing to Start Reason Number Three: Where to Begin
- Failing to Start Reason Number Four: The Lawyers
- Failing to Start Reason Number Five: No Money
- The Story of Eric Packer, Inventor
- Conclusion: Failing to Start
- Chapter 3: Your Idea Sucks—How would you know?
-
Chapter 4: Failing to Ship—Again, what’s stopping you?
- The Story of the SmartPrompt Pan
- Minimum Viable Product
- Reason Number One: Being Beholden
- Reason Number Two: Not Good Enough
- Reason Number Three: Not Knowing How
- MVP Requirements
- Types of MVP
- Reason Number Four: Legal, Ethical, and Moral Guidelines
- The Real Reason You Didn’t Ship: Fear
- Koffie: Fresh Coffee Delivered
- Three Analytical Tools for Shipping
-
Chapter 5: Nobody Cares—What can you do about it?
- How to Know Nobody Cares
- Business to Business: Customers Don’t Care
- Business to Consumer: Customers Don’t Care
- Which Customer Are You Targeting, Anyway?
- Pivoting on Marketing and Attracting Potential Customers
- Step 1: Proactive Marketing
- Step 2: Begin with the Customer in Mind
- Step 3: Measure, Measure, Measure
- Step 4: Offer Win Win Value
- Step 5: Be Understood in Understanding Customer Needs
- Step 6: Synergize the Message
- Step 7: Sharpen the Marketing Saw through Experimentation
- Marketing when Nobody Cares
- The Big Pivot
- The Story of Spredfast
- Analytical Tool: Dealing with Apathy
-
Chapter 6: Somebody Cares—Yippee! Now what?
- The Startup Journey/Phases of the Startup
- How to Know Somebody Cares
- Failing to Scale or Failing at Scaling
- Hitting the Gas
- Test Advertising
- Scaling Facebook Advertising
- Scaling Google Advertising
- Other Advertising
- Non Advertising Growth and Scale
- Watching Out for Roadblocks, Bumps, and Crashes
- The Story of Burpy
-
Chapter 7: Oops, We Ran Out of Money—Funding and finance
- Managing Cash
- Building a Financial Plan
- TAM, SAM, and SOM
- Business Models
- Oops, I Failed Again—Denied Funding Based on Business Model
- Bottoms Up Modeling
- How Much Funding
- Types of Funding
- Finding Investors: The “Laser Beam Shotgun” Approach
- The Perfect Ten Slide Presentation Deck
- Term Sheets
- Closing the Deal
- BeatBox Beverages
-
Chapter 8: I Got Sued—It can happen to you
- Who Can Sue Whom
- Types of Lawsuits (and Arbitration)
- Avoiding Lawsuits
- Importance and Types of Intellectual Property
- Types of Intellectual Property
- Filing Patents and Trademarks
- Incorporation and the Corporate Veil
- Ways to Get Thrown in Prison
- Insurance for Companies (Liability, D&O, Key Man)
- Lawsuits from Investors/Founders (CEO Power)—Key Ingredient
- When to Sue Someone Else
- The Analytical Approach to Settling (or Not)
- Coming Back from Losing a Lawsuit (Survival)
- Story of Cutting Edge Gamer
-
Chapter 9: Help, I’m Sinking—Controlling growth
- Failing at Growth
- Metrics of Growth: Key Performance Indicators (KPIs)
- Sustaining Growth
- Controlling Growth
- Leadership vs. Management
- Company Culture
- Management Span of Control
- Hiring Right
- Investing in Growth vs. Investing in Ideas
- Agile Development
- Power of Profitability
- Story of Spacetime Studios
- Chapter 10: The Press Hates Me—Bad reviews
-
Chapter 11: I’m Bankrupt—Saving costs and finding profits
- Going Bankrupt or Insolvent
- Taking Action on Potential Insolvency
- Cutting Expenses
- Cutting Costs: Prototyping vs. Scaling Up
- Renegotiating
- Raising or Lowering Prices and Calling in Receivables
- The Rapid Decline in Price
- Raising Additional Funds
- Deciding When to Go for Profitability
- A Quantitative Contingent Profitability Plan
- The Story of IngZ, Inc.
- Chapter 12: I Got Fired and I’m the Founder—How?
- Chapter 13: Sold!—Now what?
- Index
Product information
- Title: Navigating Your Way to Startup Success
- Author(s):
- Release date: December 2017
- Publisher(s): De Gruyter
- ISBN: 9781501507014
You might also like
book
The Eventual Millionaire: How Anyone Can Be an Entrepreneur and Successfully Grow Their Startup
Become a millionaire by learning from millionaires An Eventual Millionaire is someone who knows they will …
video
Sketch Out Your Hypothesis
This business model canvas lets you look at all nine building blocks of your company on …
book
Entrepreneurial You
What does it take to create the career you want? It's no secret that the world …
book
From Impossible to Inevitable, 2nd Edition
Break your revenue records with Silicon Valley’s “growth bible” “ This book makes very clear how …