Chapter 10 The Press Hates Me—Bad reviews
“Snake oil,” I said, with frustration. “That’s what some of them are calling us— snake oil. As in, it doesn’t do anything.”
“Okay, hold on. Who is saying this? Specifically, I mean,” Aaron replied.
“The forums.65 I mean, almost every gaming forum out there has people saying this or something similar. Aaron, this is bad, really bad,” I say, worried and frustrated. Aaron was our press guy. We hired his PR firm, one of the biggest in the country, and they sent us Aaron. Aaron was probably the perfect guy because he was a gamer, understood the gaming business, had good connections to hardware reviewers, and was generally a great guy. The problem was that our PR strategy didn’t seem to be working.
“Forums? ...
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