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Navigation & Interaction, Vol. 2 by Smashing Magazine

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Smart Transitions In User Experience Design

By Adrian Zumbrunnen

Some websites outperform others, whether in their content, usability, design, features, etc. Details of interaction design and animation make a fundamental difference on modern websites. We’ll share some lessons drawn from various models and analyze why these simple patterns work so well.

When we design digital products, we often use design applications such as Photoshop and Sketch. Most people who have been in the business for a few years obviously know that design is more than just about visual presentation. Still, many continue to create static designs. Steve Jobs said this1 about design:

It’s not just what it looks like and feels like. Design is how it works.

Our experience and impression ...

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