Need-to-Know Technologies for a Successful Future

Chapter 2 Talking Intelligently About Communication Networks

It was the eureka moment. On vacation in Paris a marketing executive stumbled across a unique display design in a shop and snapped a picture, attached it to a text message, then sent it to the marketing team in the States who was preparing a new marketing strategy for the annual meeting in London the following week. The next few hours were spent sipping coffee at the Coutume Café while having a group text discussion on how to incorporate the design into the new strategy. The focus was on the design, not the technology. No one gave a second thought on how the marketing executive and the team switched gears in seconds, effectively collaborating on a new strategy separated by thousands ...