1
Why Needs Assessment?
What’s Inside This Chapter
This chapter provides an overview of the book, focusing on the multiple purposes of needs assessment and serving as a foundation for the rest of the book. You’ll learn:
• definitions of some important terms
• the purposes of training needs assessment
• the phases in training needs assessment
• how the training needs assessment sets the stage for training evaluation.
1
Why Needs Assessment?
Introduction: An Analogy
In spring 1985, the developers at Coca-Cola Company came out with a new flavor of Coke, removing traditional Coca-Cola from all store shelves, vending machines, restaurants, and bars. ...
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