Design Your Personal Brand of Excellence

THE less known Greek islands host some of the most breath-taking getaway spots. The natural landmarks combined with a mythical atmosphere attract people from all over the world. Some go there to soak up the sun; others end up embarking on a spiritual or intellectual journey. It was on a Greek mid-summer evening somewhere in the middle of the Aegean Sea that I learned a valuable lesson on personal branding. Business never sleeps, it seems.

On one evening during a vacation with my colleagues, we went out for what turned out to be a memorable dinner. Having spent an active day, we decided to opt for the in-house entertainment offering. The hotel we were staying at had organized a small concert ...

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