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Negotiating Partnerships: Increase profits and reduce risks by Iwar Unt, Keld Jensen

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Talking versus writing

Many people put something in writing when they should have appeared in person. And many people start talking where they ought to write a letter. But when should we do what?

Many people put something in writing when they should have appeared in person. And many people start talking where they ought to write a letter. But when should we do what?

Written communication goes directly to the brain’s cerebral cortex, the highly developed analytical part of the brain. Oral communication contains feelings, expressions and energy and is therefore received by the creative part of the brain.

Written communication is a one-channel communication. We only satisfy visual perception. We take in the written communication word for word, ...

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