Negotiating Partnerships: Increase profits and reduce risks

Benchmarking — or who can you copy?

The companies that have come the longest way are normally the ones that have been exposed to competition. Study the companies that have been facing tougher demands. No doubt it will be possible to find added value creating ideas in other industries, ideas that you can use both internally and in business relationships with other partners. Do not make the mistake of looking at your part of the enterprise exclusively. It is very important that you follow the whole stream from the idea stage to the time when the product is no longer used, and that you ask yourself the following question: ‘How can the other party benefit from this in other contexts?’

Question the division of responsibility between the different ...