Negotiating Partnerships: Increase profits and reduce risks

Co-operation means a bigger stake

A systematic search for added value may yield new solutions that can more easily meet the requirements of both parties. If they have a bigger cake to share between them, it’s more likely that they will be able to find a division that is acceptable to both. This may lead to the creation of a partnership in which two satisfied parties need not relinquish any need to arrive at a sound businesslike agreement. Equal success, not achieved at the expense of one of the parties as is the case in a zero-sum game.

Negotiating means carrying out an unbiased review of the existing alternatives.

Negotiating means carrying out an unbiased review of the existing alternatives. If you want to find better solutions than those ...