Negotiating Partnerships: Increase profits and reduce risks

Subconscious wishes and motives

Usually we don’t have insight into our own conscious and subconscious needs and desires, and this leads to conflicts that we attribute to the other party. Without being conscious of it we are led into situations where our subconscious actions engender conflicts. Only when we have become aware of these mechanisms and have learned to see the connection between our conscious and our subconscious action, will we attain the maturity required to tackle certain types of co-operation.

A woman is cooking dinner when she discovers that she has forgotten to buy cream. She asks her husband, who is watching sports on the TV, to go down to the service station to buy some cream. Her husband doesn’t really want to leave his comfortable ...