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Negotiating Partnerships: Increase profits and reduce risks by Iwar Unt, Keld Jensen

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Choice of strategy

Your choice of strategy and tactics is one of the most important points for you when preparing to negotiate. If strategy and tactics have not been thought out, you leave the initiative to the other party and will be forced to negotiate on his terms and conditions.

Your choice of strategy and tactics is one of the most important points for you when preparing to negotiate. If strategy and tactics have not been thought out, you leave the initiative to the other party and will be forced to negotiate on his terms and conditions.

The strategy is the philosophy according to which you work, and it impacts on your behaviour during negotiation. Tactics are those moves, ploys, and stratagems you make use of in the negotiation.

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