November 2001
Beginner to intermediate
256 pages
5h 53m
English
Heavy demands are made on communicative competence. Personal magnetism, enthusiasm, the ability to persuade others, being able to sell ones ideas, listening to others and understanding them. We see many negotiators here who fail just before the finishing line. Their attributes may well be first class but they do not succeed in getting their message across. They talk at cross-purposes and there is no offer of a new chance. One of the big problems we have experienced is the lack of good communicators.